October 8, 2026
If you live off Watt Road or Harrison Road, where can you go on a whim this fall without driving to Biddle Farms or Turkey Creek?
Plenty has opened on the west end of Farragut in the past year, and more is coming. Town administrator David Smoak told Farragut Press in September that the town is "averaging over two new-business certificates of occupancy a month" in 2026. Look at how you actually get into each new west-end spot, though. The courts are reservable, the fields have to be booked, and the newest business is a members-only golf club. The coffee shop, the ice cream parlor and the patio restaurants are still in site plans, construction schedules and planning commission discussions.
Here is where each piece stands as of the end of September 2026, starting with what you can use today.
The biggest recent change on the west end is at the town park. The Town opened a nine-court pickleball complex at Mayor Bob Leonard Park along Harrison Road on Wednesday, Dec. 3, 2025, and held the ribbon cutting on Dec. 16. Mayor Ron Williams explained the timeline at the ceremony. The Board of Mayor and Aldermen approved the project in April 2024, and construction started in June 2025.
"As most of you know, this is lightning speed for government work."
That was the mayor's own line. Parks & Recreation director Ron Oestreich focused on the lighting. "You can see these lights from space," he said. The mayor also credited the Board and Town staff with responding quickly to "the need for pickleball courts that wouldn't impact nearby homes with noise." The complex was designed by Ross-Fowler and built by Baseline Construction.
The courts also show how the rest of the west end now works. On the Town's RecDesk system, Pickleball courts 1 through 6 each have their own "Reserve" link, and the facility schedule lists availability from 8 a.m. to 10 p.m. every day. The Town pages we reviewed don't say whether the other three courts are first-come, whether there's a court fee, or when the lights go off. Check RecDesk before you plan an evening game.
The athletic fields work the same way, only more strictly. According to the Town's 2026 spring and summer allocation packet, the park has four diamond fields, three synthetic-turf rectangular fields and two fescue rectangular fields. Scheduled rentals in that packet were $57 an hour for turf and $31 an hour for natural grass. The same packet says clubs may not use fields unless they're pre-scheduled. That packet covered the season through July 31, so fall schedules may differ.
The parts of the park that need no booking at all are the older ones. The Town's park map shows two trails, one 0.52 miles and one 0.92 miles, plus a playground, a pavilion, restrooms, picnic tables and sand volleyball courts. For a no-plan Saturday morning on the west end, the trail loop is still the easiest option. Our Farragut parks and greenways guide covers the rest of the town's trail network.
The west end's newest business followed the same model. Golf Envy, owned by Christian and Beverly Miller, cut the ribbon on Saturday, Sept. 12, at 12756 Kingston Pike, Suite 102, in Renaissance | Farragut. Farragut Press described it as a 24-hour, high-tech indoor golf simulator.
"24-hour" might make it sound like a place you could stop by late at night. It isn't set up that way. Golf Envy's Farragut page describes it as appointments only, with groups of up to six welcome. It's membership-based. Members reserve time through the app and get clubhouse access during their reserved slot at any hour. Members can bring guests for what the company calls a "nominal fee." The Farragut pages don't list a dollar amount or a walk-in rate. Instead, they ask prospective members to schedule a demo or tour.
That makes Golf Envy useful for a regular weeknight swing session or a standing group with friends. It's less suited to a spontaneous "let's go hit some balls" evening. If you want to eat nearby, the Renaissance directory lists Parrilla's Cantinas in the same center.
Most of the casual, walk-in businesses are planned for a mile or so of Kingston Pike and Watt Road. All three projects are moving, at very different speeds.
Kingston Pike Villages. This is about 33,000 square feet of retail on a 7-acre site between the former Little Joe's Pizza and the Farragut Junction apartments. Developer Daniel Smith told Farragut Press that seven tenants have leased about 60% of the space and that he expects 12 to 14 tenants in total. He hopes to start handing spaces to tenants for build-out by December, with move-ins around summer 2027 and "a few" possibly open by the end of spring. Smith wouldn't name tenants. Media reports have mentioned a Starbucks, a Covenant Health primary care office, a Pacific Dental office and Edward Jones, but the developer has not confirmed any of them. Two more acres are still undeveloped. Smith said they could become more shops or a build-to-suit site for "a restaurant or brewery."
Serenade at Farragut. This is a 9.2-acre project at 421 Watt Road, between North Watt and Harrison roads near the town limits, with 30 townhomes and a set of commercial units. Eddie Kherani of Reliance Development told Farragut Press he hopes to attract two anchor restaurants, a coffee shop, an ice cream parlor, a nail salon, a pizzeria and a smoothie shop. Four businesses have committed to leases. "For years, local residents have hoped for a mixed-use development on North Watt Road to serve the community and save them a drive to downtown Farragut or Turkey Creek," he said. He also pointed to the recent work at Bob Leonard Park as part of the site's appeal.
Prosperity Crossing. Maddox Companies is developing 260 acres on the northeast side of the Watt Road interchange of I-40/75 as a regional sports tournament and training destination. As of Sept. 16, the site was being actively graded, with the earliest phases targeted for late 2026. No reporting we found says what will be built first. The developer's own project page, dated 2024, describes it as a 225-acre mixed-use development, so even the acreage depends on which source you read.
Of the three, Serenade is the one whose outcome is still open, and the open question is parking. The commercial plan asks for 36 fewer parking spaces than standard. Farragut Community Development director Mark Shipley told the developers that the Town built in the option to allow reductions, but "36 is a pretty substantial reduction," and they'd "need really to be ready to sell that" to the Planning Commission.
The Farragut Municipal Planning Commission's Sept. 17 agenda listed the parking reduction as a discussion item, with no vote expected. We couldn't find a published record of what was said. The next Planning Commission meeting on the Town calendar is Oct. 15 at 6 p.m., and no agenda files had been posted as of this writing. Construction has already started on both the residential and commercial parts of the site, according to the Sept. 9 Farragut Press report. How the parking question is settled will likely shape how many of those commercial units end up as restaurants with patios.
If you want to follow it, the Town's CivicClerk portal is where the October agenda should appear. For the full picture of what has already filled in closer to the town center, our earlier look at Biddle Farms and the summer openings covers that side of Kingston Pike, and the Farragut neighborhood page collects the rest.
Shops, restaurants and a sports complex arriving within a short drive can change how buyers see a street, and the timing matters if you're thinking about a move in the next year or two. Jennifer Whicker works with an appraiser in the family and follows west Farragut closely. If you'd like to know how Kingston Pike Villages, Serenade and Prosperity Crossing figure into what your home is worth today, request your free home valuation and we'll go through it together.
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