The Graded Hillside at Watt Road Is Prosperity Crossing. Here's What's Confirmed and What's Still Just a Plan.

The big graded site you see from I-40 at Exit 369 is Prosperity Crossing. Most of what has been settled about it so far is paperwork, and the ground work is behind it. The financing is closed, and a waterline agreement was approved more than a year ago. The developer's target for its first phases is late 2026. The Watt Road interchange that would carry tournament weekend traffic in and out is now scheduled for construction in 2029, two years later than the state planned in 2023.

If you live on Farragut's west end, the order in which those things happen will shape your Saturday drives far more than the renderings will.

What Knox County Actually Signed

Prosperity Crossing is a mixed-use project of about 260 acres from Maddox Companies. Its own website describes it as a regional sports tournament and training destination with medical and performance services, hotels, retail, dining and housing. The project's partners page lists Hollingsworth Companies as a development partner with Maddox. A TDOT planning report places the site in Knox County, immediately west of the Town of Farragut, and Farragut Press has described it as "just outside of Farragut."

The binding public commitment is a tax-increment financing plan. On Dec. 18, 2023, the Knox County Commission passed an Economic Impact Plan, as WBIR reported. The plan allows up to $8.9 million in Industrial Development Board financing, which would be paid back over time from a share of the property taxes the development produces.

The plan's own description of the land explains why the county was interested. It called the site "an old dirt 'borrow pit' with high visibility from Interstate 40" and said the land generated only $35,719 in county property tax in 2022. Under the plan, the sports venue had to include a soccer complex of at least seven fields on at least 26 acres, with parking, concessions and restrooms. Construction was to start within two years of approval. The plan also listed 326 Class-A apartments, hotels, retail and restaurants. It said local schools and league teams could use the facilities.

According to the plan, the $8.9 million covers signage, signals, fencing, public parking, wastewater and stormwater systems, and other utility work.

How the Field Count and the Calendar Have Moved

The project has been described in public several times, and the plan has narrowed each time.

At the August 2024 panel, Dalton Maddox described how the fields would be used, as Farragut Press reported:

"We're putting in a mixed-use sports element (with) seven fully turfed fields, open to tournament play on regional and national levels on weekends, along with local play during the week."

At the same event, Steve Maddox said he had been working on the project for "14, 15 years" and had started with 100 acres. Both of those can be true at once: the land assembly took more than a decade, and the earthmoving has lasted longer than the 2024 estimate. Two years after that "five or six more months" forecast, the September 2026 report still described the site as being graded. The late-2026 date belongs to the developer and refers only to "the earliest phases." No specific building or field has been named as opening first.

No tenant, hotel brand, sports operator or apartment developer has been announced publicly. The project website describes the uses without naming who will run them.

Water Paid For by Hotels That Haven't Been Built

The September 2025 Industrial Development Board record says the most about how the project is structured. The board borrowed the full $8.9 million from Southeast Bank under a loan agreement dated July 1, 2024. The money sits in a project fund and is paid out for eligible development costs.

On Sept. 9, 2025, according to the board's agenda packet, the board approved a development agreement for a Prosperity Crossing waterline. The line is meant to serve the development and the surrounding area. Part of the funding is 50% of the county's hotel/motel tax revenue from hotels built inside the plan area.

So the waterline depends on the hotels being built. The hotels depend on tournament visitors to fill them. The tournament visitors need fields, and they also need a way on and off the interstate.

The Interchange Has Slipped Further Than the Project Has

The road schedule has changed the most. TDOT's 10-year project plan from December 2023 listed the Watt Road interchange at $61.8 million, with construction in 2027. In April 2024, the Knoxville News Sentinel reported the same 2027 start for the Watt Road exit work.

The current plan shows something different. TDOT's 10-year plan generated April 2, 2026 lists "Knox I-40 Watt Rd Interchange" at an estimated $157.6 million. It shows design in 2025, right-of-way in 2026 and construction in 2029. The cost estimate is roughly two and a half times the 2023 figure, and the start is two years later. TDOT's June 2026 public meeting map also shows 2029 for Watt Road. It lists the Campbell Station Road interchange, Farragut's other exit, for 2032.

Both interchanges sit inside TDOT's larger I-40/I-75 West Knoxville Corridor study, which covers about 17 miles. The study held its second round of public meetings June 29 through July 1, 2026. It is a planning study that identifies options for later environmental review. It is not a construction contract. TDOT's posted next steps put the study report and its handoff to the environmental review phase in the fourth quarter of 2026, which is this quarter.

In 2024, Steve Maddox said improvements to the interstate interchanges would come with the project. Both the developer and the state still plan an interchange rebuild. The state's date has moved, though. If any of the developer's earliest phases open on the late-2026 target, they will run on today's interchange for about three years before TDOT's listed construction year arrives. That matters to anyone who uses Exit 369 to reach Hardin Valley, Pellissippi or the west side of town. Our look at West Knoxville as a commute hub covers how that interstate stretch already works on a weekday.

Watt Road Is Filling In From Both Ends

Prosperity Crossing is the largest project on this corridor, and smaller ones are coming at the same time. The same September 16 Farragut Press roundup described Serenade at Farragut at 421 Watt Road. It is a Planned Convenience Commercial development with 30 townhomes and about 10 businesses, including two restaurants with patios. Developer Eddie Kherani of Reliance Development said four businesses had committed to leases. He described the demand this way:

"For years, local residents have hoped for a mixed-use development on North Watt Road to serve the community and save them a drive to downtown Farragut or Turkey Creek."

On Kingston Pike, the Kingston Pike Villages developer, Daniel Smith, said seven tenants had leased about 60% of roughly 33,000 square feet. He expects them to start moving in around summer 2027, and a few may open by the end of spring. Town administrator David Smoak told the paper that Farragut is averaging more than two new-business certificates of occupancy a month this year. We covered how much of that west-end growth is still on a 2027 timeline in West Farragut's new places run on reservations.

Serenade and Kingston Pike Villages serve the neighborhood and are reached from local roads. Prosperity Crossing is meant to draw regional tournament traffic off the interstate, so its timing depends on Exit 369 in a way the other two do not.

Dates on the Watt Road Calendar

• Late 2026: The developer's target for Prosperity Crossing's earliest phases, as reported Sept. 16, 2026.
• Fourth quarter 2026: TDOT's West Knoxville Corridor study report and handoff to environmental review.
• Late November to early December 2026: Paris Baguette's expected opening at Biddle Farms, its first East Tennessee location, closer to the center of town.
• Spring to summer 2027: First tenants at Kingston Pike Villages.
• 2029: TDOT's estimated construction year for the Watt Road interchange.

When a project this size moves next to a neighborhood, buyers and appraisers start asking about it well before anything opens. Jennifer's husband is a licensed local appraiser, so if you own a home on Farragut's west end and want to know how buyers are likely to weigh Prosperity Crossing and the 2029 interchange date right now, Jennifer Whicker can give you an appraisal-backed read on your home. Request Your Free Home Valuation, and we'll talk through what's confirmed and what isn't yet.